On November 24, GUST’s MBA students led by Dr. John Hayes hosted the event Best of Kuwait at the GUST Theater. The event was based on research done by the students to find out which organizations are the best in their category.
The MBA students were divided into six teams. The teams were then given specified categories in which to research. They thoroughly researched their respective categories which included: day spas, Chinese restaurants, Japanese restaurants, Kuwaiti food, cupcakes and mobile phone services. The students interviewed clients and staff of different organizations in their category. They tried, tasted and experienced the services they were evaluating first-hand and assessed a variety of data before selecting which organization they deemed the “best.” It took the students a month to develop the project.
The students framed their research in the context of what international organizations used to rate each corporation. They included demographic criteria, atmosphere, variety and quality of products or services and personal interactions.
The teams presented the audience at the event with all the competing businesses as the finalists for each project. After which, they revealed their list of what’s Best of Kuwait:
· Best Chinese restaurant: P.F Chang’s
· Best Day Spa: Spa Time
· Best Cupcakes: Juju’s Cupcakes
· Best Japanese restaurant: Maki
· Best Kuwait food: Bait Dickson
· Best mobile phone services: Zain
Each team gave out samples from the winning companies for the audience to try out.
“The students presented their own category using multimedia techniques,” explained Professor John Hayes, who teaches the students business communications, “After the presentations, I asked the audience to help me critique the team performances. It was a good way to help MBAs perfect their presentation skills and have some fun in the process.”
Samantha Hogg, who was part of the team who researched the best of Chinese restaurants, said that “the presentations helped us develop our communication skills, which is vital for our success in our MBA courses.”