The last two weeks were so interesting, waiting for the official falshmob video to be released by Zain. Being in the Avenues mall when it first happened gave me the chance to take a full video, which by the way reached the top 10 trending videos on YouTube and passed 533,000 views (up to the date of this post).
That actually reminds me of what @KhalidAlzanki always says: “Content is King, Marketing is the Queen“, the content was unique (not the idea of the flashmob itself, but being the 1st in Kuwait is unique!), and the way it was marketed and pushed through social media made those tremendous statistics.
I’ll leave you to watch the two versions, the one I shot, and the official one released by Zain. Enjoy!
Official release from Zain