Social media.. Bribery!
It is out there, believe it or not.. and yes.. in Kuwait!
Social media is now trending as almost every company in Kuwait is starting its basic social communication channels via facebook & twitter, as well as touch-base-ing with bloggers. Social media is intended to measure the actual customer experience, evaluate it, provide help, and keep in touch with customers. All that is fairly enough to ensure that customers are “truly” loyal to your business.
So, how does social media bribery occur?
Simple.. contracts, contract, contracts… and contracts! Some corporates are actually signing up contracts and paying loads of money to some well-known on-line and off-line celebs to talk about and defend them, even though they’re subscribed with other corporates. Casting false messages, as well as promoting false media! Wooh! Wain 9erna ya jema3a? That company – in specific- should spend these huge amounts of money on recruiting more “Call center agents” and service enhancement.. enough said?
There are two types of bribery agreements:
- Encourage the “bribed” to promote the “briber”, and attack the “bribers’ competitors”.
- Silence the “bribed” from attacking the “briber”.