Social Suicide by Benihana

Being a social media professional, I could swear that Benihana (Japanese restaurant) has “officially” committed a social suicide by filing a lawsuit against one of the most popular bloggers in Kuwait.

As part of my job, I follow comments, posts, tweets, online articles and whatever is related to my company on hourly basis. I always receive good and bad comments, suggestions, ideas..etc. And what Benihana has done is by no means “healthy” for their business reputation.

What Benihana should have done:

1- Contact Mark & Nat and invite them again to Benihana
2- Ask them to highlight and justify whatever they don’t like in the restaurant
3- Offer them a free meal – maybe meals
4- Send an appreciation gift for making Benihana “Get better”

My Advice to Benihana, you now definitely need a PR & Social media consultancy to fix the reputation you have ruined. Congratulations, you have committed your 1st social suicide, if not your commercial one as well.

This statement is copied from their Facebook fan page.. heh! lol

“Dear BENIHANA fans,

At Benihana, we continuously strive to improve our relationships with our guests and our community.  We take any and all customer reviews very seriously and consider them opportunities for improving our operations and making the customer’s BENIHANA experience more unique, authentic, and enjoyable.

Over the last few days, we have read your posts regarding an alleged lawsuit filed by “Benihana” against a blogger based in Kuwait for posting an unfavorable review of a newly-opened, BENIHANA restaurant location in Kuwait.   We hear you and wish to correct any misinformation.” LINK


What Benihana should do, now:

1- Drop the lawsuit
2- Send an official apology to Mark & Nat, and to the potential customers you have lost! “Including me”
3- Fire your PR manager
4- Be more open about comments and “unfavorable reviews”!!

Mark, you got our support!

Read more details on Mark’s blog

  1. It shocked me! i cant believe they are doing this! am very sure it was one angry person desicion and had no idea it will be spread this way. as you said, congratulations Benihana, you just lost alot of customers.

    • chaoticposha
    • February 1st, 2011

    Strange! I find Benihana’s response in FB very similar to what Hosni Mubarak is now saying to the Egyptians LOL

    A very horrible beginning and ending for a restaurant! You are right it is a suicide..

  2. They have dug their own grave and by the minute the trench is getting deeper and deeper. Rightly said there they havent activated the damage control mode yet which is very suprising considering the company has other international brands affiliated to them. I would like to term it ”SUICIDE ON BROADBAND” We are behind u Mark.

  3. And now… they have a huge ad on the 4th ring road…………. I really wanted to get out of my car and spray paint it ! LOLOL

  4. ma9adig!hatha wa ana mit 3ala di3ayat hum and promised myself to go their nxt time i visit q8!!!! damihum mo gad ilcustomer service laish ifti7aw?!?! is this their way of hospitality?

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